How to improve the quality of marketing data and get 40% more applications. Case of the Abago Hotel

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Content
Where does the hotel get its clients from?
Why were you unhappy with the previous call tracking and end-to-end analytics service?
Connected CoMagic, got the result
How did you manage to take into account the applications?
We achieved a monthly increase in requests. We were able to track and analyze 85% of requests
Conclusions
Sometimes small changes in marketing lead to telegram codes list dramatic improvements. For example, our partner, the advertising agency "Tsel", helped increase the number of applications to the hotel "Abago" by simply changing the call tracking and end-to-end analytics service for the client. I'll tell you how we came to this and what happened.

Where does the hotel get its clients from?
The Abago Hotel is located in the mountains of Adygea. The main source of attracting visitors is contextual and targeted advertising. It is conducted by the marketing agency Tsel, which provides a monthly report on the number of attracted applications.

The agency is interested in receiving the maximum reward for its work. Therefore, it is necessary to be able to report on the number of leads provided. It is important that the data on the volume of work done is clear to the client and does not raise questions.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

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Why were you unhappy with the previous call tracking and end-to-end analytics service?
The previous service only recorded calls to the hotel, and other methods of communication with clients remained unavailable for analytics. At the same time, they accounted for 50% of all requests.

The hotel website has several application forms: for example, to book a room or request a call back. The previous service did not collect statistics on them - it was unclear from which source the applications were coming. It was only possible to predict the number of applications for the next month and the cost of the request at random.


Example of an application on the website
Of course, this state of affairs did not suit the agency. It turned out that half of the requests to the hotel could not be linked to advertising activity. And therefore, it was impossible to show that these leads were attracted by the agency and receive honestly earned money.

Representatives of the hotel and the marketing agency consulted and decided that they needed to find another service that could take into account all types of requests.

Connected CoMagic, got the result
Decided to try CoMagic. An agency specialist tells about his impressions and results.


Chernysheva Natalia, Head of Production Department

Compared to the previous call tracking service, the accuracy of the data was an order of magnitude higher. The service made working with traffic much easier. Now the agency's specialists understand exactly how a visitor behaves on the site and what leads him to an application.

Thanks to this, we increased the site's conversion, optimized advertising campaigns, and began working more closely with email marketing. We managed to attract 40% more applications, increasing the budget by only 20%.

How did you manage to take into account the applications?