Therefore, and according to the above definition, we can say that email marketing is a type of direct marketing, which takes advantage of new technologies , in this case electronic mail or e-mail. It is important to understand that direct marketing, as a branch of marketing, is several decades old during which it has used the different technological advances available. From the aforementioned email marketing, through telemarketing, to sending faxes, SMS, or personalized letters (most of which are no longer phone number for business used compared to email marketing). What differentiates direct marketing from other branches of marketing and is therefore important to take into account when it comes to our email marketing campaigns is:
It is not a massive or public action, it is directed to a specific and perfectly identified recipient (whether a current or potential client) in the database or list.
Its effectiveness is usually greater than other marketing actions precisely because of the segmentation and knowledge we have of the recipients.
Thanks to new technologies, the message can be more personalized and the results of the campaign can be measured more reliably.
Once we have a clear idea of what email marketing is, we will explain why it is a good tool for promoting and selling products and services. Email marketing, in addition to being part of direct marketing, is also one of the most important tools in online marketing. Given the numerous advantages it offers.