What are the most valuable Spanish brands?
Table of Contents
Who's Who? The Most Valuable Spanish Brands in 2015
Top 10 in the ranking
The 3 new additions
The 5 Spanish brands that have grown the most
The curiosities of the ranking
How is it calculated? The Interbrand method
A report by Interbrand presents the most valuable Spanish brands in 2015. Brands with a critical vision, capable of adapting to the world around them and that have managed to implement an effective digital transformation. At Uzink, specialized in branding agencies , we want to share the results of the report and analyze Interbrand's certified methodology to better understand the importance of global brand management.
Who's Who? The Most Valuable Spanish Brands in 2015
Top 10 in the ranking
Movistar (+5%)
Zara (+23%)
Santander (+24%)
BBVA (+16%)
Bershka (+30%)
La Caixa +8%)
Repsol (+7%)
Iberdrola +4%)
Mapfre (+28%)
Mercadona (+18%)
The 3 new additions
Unequal
Seat
Bankinter
The 5 Spanish brands that korean mobile phone number have grown the most
Bankia (+47%)
Bershka (+30%)
Mapfre +28%)
Massimo Dutti (+28%)
Santander (+24%)
The curiosities of the ranking
Of the 5 Spanish fashion brands present in the ranking, 3 belong to Inditex (Zara, Bershka and Massimo Dutti).
The only two brands that appear classified in Sports are also the two quintessential rivals: Real Madrid and FC Barcelona.
Despite being the brands that arouse the most suspicion among the final consumer, the “Financial Services” category is the most represented with up to 9 companies: Santander, BBVA, CaixaBank, Mapfre, Bankia, Popular, Sabadell, Bankinter and Mutua Madrileña.
How is it calculated? The Interbrand method
Interbrand's methodology, the first to obtain an ISO certification, aims to convert the intangible into the tangible. To achieve this, 3 fundamental aspects are analyzed:
The financial result of the brand's products and services.
The Role of the Brand in the purchasing decision excluding other unrelated aspects such as price.
Brand Strength analyzes your strength against the competition and is calculated through 10 factors: Relevance, Authenticity, Differentiation, Consistency, Presence, Understanding, Clarity, Commitment, Responsiveness and Protection .
It is not a scientific method and is therefore subjective. However, we like to focus on this methodology to highlight the importance of taking care of our company's most important asset from a strategic point of view. Without a doubt, the Interbrand report shows us that the 30 most valuable Spanish brands know very well that in order to achieve financial results, lead markets and remain competitive, they have to work on the strength of their brands.