8 tips to make your personal brand authentic

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Everything is about personal branding, so when you're asked for a report, an exercise, or anything else, you should take care with the presentation, spelling, and content, which should be of the highest quality and neither too long nor too short.

Balance should be paramount in your brand. Of course, you must always be yourself, because if you create a strategy that's too perfect, you'll end up with an artificial profile and a persona that will excite you during the first year, but that, later on, will annoy you to manage. Why? Because it will be a personal brand that isn't you.

IM students already usa mobile database know that Personal Branding presentations in their Master's in Digital Communication must be impeccable, and they approach them as if they were a professional project, as it is a fundamental aspect of this subject.

However, I insist that striving for impeccability should be an intrinsic premise of yours, because your personal brand is reflected in each of your actions and each of your proposals. Try to present your work by treating the recipient as if they were your brand's number one customer.

How to create your personal brand?

Personality is and always will be original to the extent that you present yourself as you are and know how to use the tools to appear natural. Yes, it's true that we don't speak the same way to friends as we do to strangers, as we tend to be more formal with strangers.

But, for me, it's important that you work on your ability to present your project as if you were presenting it to your friends, to your circle of trust.

Consider how you talk about your project to someone you want to share what you know and who you're confident you can help. To do this, focus on that ideal person, which goes beyond the buyer persona.

You must know how to identify the person you can really help and the person you are happy to help, because you know that the solution you provide is what they need.

Creating an ideal customer profile goes beyond the profile on your buyer persona sheet , and it's not usually easy to achieve if you don't go through a personal brand management process.

None of us is perfect, and Personal Branding isn't synonymous with perfection. We follow strategies very similar to those of a strategic marketing plan, but we are individuals, and this entails both polarities: good and bad, positive and negative.

You need to know that a personal brand is not better than a commercial brand, and vice versa. They simply cater to different needs. Both have advantages and disadvantages.