1. Define your audience
Before you do anything, you need to define what your ideal potential customer looks like and what they're searching for on Facebook. Build your marketing and content strategy from there.
That's what every article about social media marketing says, because it's true.
To define your target audience , answer at least the following questions:
What is the age of your target?
Where does she live?
What kind of job does she do? (especially important for B2B brands)
What is their problem with [your industry/product]? (And how are you the solution?)
When and how does she use Facebook? (at work, at home, before going to bed?)
Not sure where to start? If your Facebook Page already has followers, check your Audience Insights in Meta Business Suite to see your current audience demographics.
audience statistics graphs showing the distribution of subscribers by age group, gender and city
Does your data match the customers you want to attract? Great, keep it up! Not really? Adjust your content strategy accordingly and monitor your metrics to identify what's helping you reach your target audience.
This data is also valuable for ad targeting, if you want to get started with Facebook advertising.
Ready to take the plunge? Here's how to get all the numbers you want from Facebook Audience Insights .
2. Define your goals
Why do you want subscribers? What do you expect from them? For most ivory coast phone number data businesses, the answer is "that they buy something."
But it's not always about money. A Facebook Page can have other goals:
Building brand awareness
Improve customer service
Ensure a consistent brand image across all social networks
Generate traffic to a physical address
Your Facebook marketing goals depend on your overall marketing strategy (need a refresher? Check out our free marketing plan template ).
If you're looking for 100% effective, 0% blah blah tips, check out our article on how to set and measure social media goals .
3. Prepare your content strategy
Don't stress, it's much simpler than it seems. Your content strategy includes:
What you will publish
When you publish it
What you will publish
Will you share a behind-the-scenes look at your process? Will you post exclusive promotions? Will you stay very serious or will you allow for lightness and humor?
Let your imagination run wild – Ah! You believed it. In reality, you'll be publishing what your audience wants to see, right? Based on the research you did in step 1, right ?
Still, creativity is highly encouraged. Mix what you know about your target audience with what you think will work (psst, we've identified the best social media trends , so you can use them as inspiration).
You can think of your Facebook content strategy as buckets, with each bucket referring to a topic.
For example :
News from your sector
Your company's news
Tuesday Tips, where you share a short tutorial on how to use your software
Customer reviews/testimonials
New products and promotions
Anyway, you know what we mean. And you know what makes absolutely everything, including creativity, more fun? Rules!
When it comes to social media content strategy, here are two basic rules to consider:
The rule of thirds : One-third of your content includes your ideas/stories, one-third involves direct interaction with your audience, and one-third is promotional content.
The 80/20 rule: 80% of your content should inform, entertain, and educate, and 20% should be promotional.
When you publish
Once you've decided on the type of content, you need to decide when you'll publish it.
As mentioned earlier, Facebook audience insights can help you make this decision. However, according to our research, the best time to post on Facebook is between 8 a.m. and noon (Pacific Time) on Tuesdays and Thursdays.
But obviously, this is a generalization, and like any element of your strategy, nothing beats testing! Try different time slots and see which one offers the best engagement rate.
To avoid getting sidetracked, use Hootsuite Planner . Everyone on your team can view upcoming posts, collaborate on drafts, and identify potential gaps in the schedule before you succumb to the oh-gosh-we-have-to-publish-this-right-now panic ( Hootsuite's new writing tool, OwlyWriter AI, can help you find the right words).