When did Santa Claus arrive in Spain? Why did it happen? Is Santa Claus the best brand in history? He has all the ingredients of great branding. Santa Claus has a world-renowned image, solid values that are perpetuated every year and a great promise that has been followed by millions of people for decades. As the big day of his visit approaches, we ask ourselves: is Santa Claus the best brand in history? Uzink's expert branding team analyses it for you.
Table of Contents
First, when did Santa Claus arrive in Spain?
When is Santa Claus celebrated in Spain?
But what is behind Santa Claus? Are we looking at one of the best brands ever built?
Has a unique brand personality
It has a universal design
Has a great communication plan
First, when did Santa Claus arrive in Spain?
Most consumer studies date the arrival of Santa Claus in korea phone number sms Spain to around the 1970s. In other words, the first generations who remember receiving gifts from Santa Claus were boys and girls born in the 1970s and 1980s. Even so, even today if we ask the majority of Spaniards to choose between Father Christmas or the Three Wise Men, they will choose the Three Wise Men, whose tradition is much more deeply rooted.
When is Santa Claus celebrated in Spain?
On December 25th. However, in many families, especially in northern Spain, gifts are handed out at the traditional Christmas Eve dinner on December 24th.
But what is behind Santa Claus? Are we looking at one of the best brands ever built?
Has a unique brand personality
He is a character with a well-built personality. He has a defined purpose (giving gifts to the little ones on a special date), recognized values (hope, illusion, kindness, generosity...) and, in addition, he offers an experience full of magic . If we think that Santa Claus is the best brand in history, we say so because he takes care of all the details. We know that he lives in Lapland, that he travels in a sleigh pulled by his reindeer and that, in addition, he has the power to enter children's houses without anyone seeing him to deliver their gifts. All this story makes Santa Claus an authentic and recognizable story in every corner of the planet.