A strong brand gets more customers. more votes. Familiarity helps Wilders and Rutte get votes and the media, celebrities and politicians themselves contribute to this. In this article I will use research to show how the Dutch view politicians and the upcoming elections. Are you also curious about what we can predict according to the brand laws? And what politicians evoke in us? And what a #howto-action by Lubach actually has? With this article you will be fully informed.
Trump's win
The entire world has reacted with dismay to the election of Trump as president of America last November. Despite his statements and ideas, he is now one of the most powerful people in the world. In March 2016, we predicted , based on brand literature and media pressure, that Clinton would win against Bernie Saunders and that Trump would win against Clinton again.
Meta-analyses of more than fifty brands that were studied showed that awareness positively influences all other indicators of a strong brand. The more famous a brand, the more associations that are hotel contact database more positive and unique. The attitude towards and resonance with the brand also increases as awareness increases. We argued that if we look at people in the same way as we look at brands, the most famous politician would also get the most votes.
When Trump was indeed elected six months later, we were still surprised. It seems that it does not matter how controversial the statements are. It is about staying in the news continuously and increasing awareness so that people think of you first at the time of the election. Media, celebrities and opposition keep the attention with their dissenting voices. The rest will follow automatically. This is reason for us to delve deeper into the matter by means of extensive brand research and to determine whether it really works that way, also in the upcoming elections.