What is retargeting?
Retargeting is a digital marketing strategy through which we send messages aimed at people who have already interacted with our website or another website with the same theme.
Table of Contents
What is retargeting?
How does retargeting work?
Email marketing
Social media ads
Display advertising
Retargeting examples
Calls to action
Geolocation
Discounts and offers
Advantages of retargeting
Can you imagine? A user is browsing the internet looking for a brand design in Madrid. By chance, he or she lands on our website, but is unable to make up his or her mind and leaves it there. Then, korea phone number thanks to a retargeting campaign, we can bombard that user with advertising messages about something that he or she has already shown interest in.
How does retargeting work?
Retargeting or remarketing is a digital marketing technique that consists of re-impacting users who have previously interacted with our brand with advertising. This interaction can be through different means, such as visiting us on social media, on our website or opening one of our emails.
These advertising impacts can occur through different channels such as the following.
Email marketing
Email remarketing, also known as email retargeting, consists of sending personalized emails to users who have previously interacted with our brand to encourage them to continue the action: make a purchase, register, etc.
The email retargeting process is the same as for all platforms. The user interacts with our brand and this is recorded in the cookies. We can then add them to an audience or remarketing list, which contains all the users who share that specific characteristic, such as having visited our website in the last 15 days. We then launch an email marketing campaign aimed exclusively at that audience.
Email retargeting allows us to improve the user's awareness of our brand, to adequately select an interested audience and to meet our marketing objectives with greater precision. It is therefore a very useful marketing strategy for online advertising.