Facebook
With over 2.7 billion users , Facebook offers you the opportunity to reach a huge audience. It is an ideal platform not only for connecting with new and existing customers, but also for selling directly through Facebook .
Learn more: Sell on Facebook and Instagram with Shopify
Keep in mind, though, that getting your engagement posts noticed can be a challenge. Facebook has become a channel where, in order to achieve significant results, you need to invest in ads . In other words, even if someone follows your page, they probably won’t see your content without paying for Facebook ads .
Instagram
Instagram is another social media platform that is great for direct sales, so it’s important to maintain a strong organic presence with engaging posts. While you can invest in Instagram ads , organic posts, especially Reels videos , have great potential for gaining visibility.
Plus, Instagram is perfect for reaching Gen Z and millennial consumers , who make up a large portion of its user base. However, the number of users across all age groups continues to grow ,canada phone number sample so it's increasingly becoming a place to connect with consumers of all ages.
X
X (formerly Twitter) is a less visual, more text-focused social media platform that’s great for sharing engaging content. Unlike other channels, its user base tends to be predominantly male, and it doesn’t have the ecommerce tools that Facebook and Instagram offer. However, this makes it a great place to focus on engagement posts, as the primary goal isn’t usually to sell directly.
Many brands tend to post on X four to five times a week . You can leverage X as a customer service channel, using engagement posts to share useful information, announce important updates, share good news about your brand, or respond to common issues.
TikTok
TikTok has gained popularity in recent years, particularly among Gen Z consumers . The video platform stands out for its focus on creator authenticity, but also offers an ideal space for brands to get on board.
The key on TikTok is to be authentic. While you might post polished, professionally edited videos on other channels, users here value spontaneous and natural content more. Instead of focusing on selling, it’s all about connecting with your audience, which makes TikTok a great platform for your engagement post ideas.
20 Engagement Post Ideas You Can Use on Your Social Media
Post interesting content frequently
Show testimonials and customer reviews
Create content in small doses for social media
Share informative content with your audience
Use GIFs in your posts
Show what's behind the scenes
Use the right hashtags and be part of the conversation
Align your posts with a trending topic
Use trending songs
Be close
Share content that reflects your brand's mission
Recommend related products
Show your place
Run a campaign with influencers
Launch a survey
Create quizzes and other interactive content
Host a Twitter chat or Instagram Live with your community
Pin your best posts to your profile
Join a Facebook group or create your own
Organize a scavenger hunt on Pinterest
1. Post interesting content frequently
If you want to gain more followers on your social media , it’s important to post content consistently. Every audience responds differently to posting frequency, so experiment to find the cadence that works best for your brand. You can also analyze how your posting frequency and engagement rate compares to your competitors.
Keep in mind that your engagement posts are highly dependent on the platform’s algorithm. Maintaining a consistent cadence can make the algorithm perceive you as an active user, which could work in your favor. However, more important than frequency is having a clear plan and process to create truly interesting content on a regular basis.
If you're not sure a post will be good, don't post it - there's no room for "neutral" reactions.
Posting continuously can be exhausting. That’s why tools like Hootsuite or Buffer are useful for planning and scheduling your posts in advance. These tools can save you time and make it easier to execute your social media marketing strategies.