There are still surprisingly few Dutch companies on TikTok. Do we not feel welcome there yet, because there are no specific features for companies? Or do we find it scary, because it is a bit out of our comfort zone? Rest assured, after reading this article you will know how to use TikTok for your company. And you don't even always have to be in the picture yourself!
TikTok is simply a platform with small funny videos. It started under the name Muscial.ly, phone number list but now the content goes much further than just lip-syncing songs. Nowadays there are crazy challenges, but also hashtags. Take for example the hashtag that asks for holiday hacks . Users share tips to make Christmas and end-of-year struggles easier. And all that wrapped in short videos and supporting music.
Who is TikTok for?
TikTok is hugely popular among young people between the ages of 10 and 19. And more and more YouTubers and influencers are finding their way to the platform. For influencers who focus on young people, this is of course a good platform to reach their target group.
So far, there are not many companies on TikTok. Most companies come from abroad. For example, McDonald's from France. But that does not mean that there are no huge opportunities for companies from the Netherlands that focus on young people.