Instagram is on the move. The importance of Reels, which have an entertaining character, indicates that Facebook wants to rejuvenate and retain the Insta audience. However, with the introduction of so many new features and content – such as Reels, Guides and Shopping – it is questionable whether this will succeed. And because Facebook is under so much fire, “the future is private”, the consequences of which are difficult to predict. There are two things that we should have worked on a long time ago that will become even more important in the coming year: creating authentic content and strengthening the bond with our followers! My advice: experiment with forms and be genuinely interested.
“The future is private”, is Zuckerberg’s statement in early 2019. Something you can’t deny when it phone number library comes to relationships between people on social media. No public interaction, many accounts and activities locked away and everything easily deleted by the platform or yourself. That’s how you feel safe in your own bubble.
It does become more difficult to see what and how others are doing. It won't be long before we have no comparison material at all because everything is private. Exactly like Snapchat has been doing for years, which is why companies find that platform difficult. If you can't compare your results with others, you don't know if you're doing it right (enough).
Now that this shift is happening, everyone in the future must start from their own strengths. And keep their own community close. For everyone, more than before, it was: working on a sincere valuable relationship, and that goes both ways!