For over 10 years, Instagram has been one of the most popular social media platforms. Millions of users are active daily in posting photos and sharing stories. It is not surprising that more and more companies and brands are using the platform as a means in their marketing and communication. A good moment to list interesting facts and figures about the use of Instagram.
If you are not yet convinced of the possibilities of the Instagram platform, the infographic below from Square Lovin may help you convince yourself. They collected facts and figures about the use of Instagram worldwide. Did you know, for example, that 95 million messages are shared on Instagram every day? That more than 1 billion users are active monthly worldwide? Or that 500 million users share stories with their followers on the platform every day? On average, a user is active on the platform for approximately 53 minutes per day. The most active group consists of 18 to 34 year olds.
Posts, stories and advertising
Many companies and brands have also discovered Instagram: more than 25 million buy phone number list business accounts have been created. Of these, more than three quarters use the platform for marketing purposes. And with success; Instagram delivers a higher engagement than platforms Facebook and Twitter . Compared to Facebook, this is 14 times higher and for Twitter even 27 times. Even more interesting figures about the success of business use of Instagram: 1/3 of the most viewed stories come from companies and brands.
In addition to messages and stories, the companies present use advertising opportunities. The most used forms of advertising are photos (25%) and videos (23%).
Curious about all the facts and figures about the platform Instagram? Scroll down to view the infographic. For a larger version, click on the image.