So, will there be a backlash against AI-generated content? Possibly. As public awareness and scepticism grow, the demand for authentic, high-quality content will likely increase, and marketers will need to adapt.
While AI offers exciting possibilities, it’s essential to strike a balance – embracing the efficiency that tools like ChatGPT and Google Gemini provide, but without compromising on authenticity and originality.
At Pod – we’ll always be on the side of trustworthy, engaging and genuinely human content. We think it makes our output better and we know it’s what our clients want from us. The future of content buy phone number list marketing lies in our ability to blend authentic storytelling with the possibilities offered by rapidly improving technology, and we’ll keep working to strike the right balance in each and every piece of content we write.
Mastering LinkedIn: Lead generation strategies for B2B businesses
Written by Emma ThompsonEmma Thompson
We’re not going to lie, at The Marketing Pod we love LinkedIn. There’s a sort of heroic, underdog charm to it that’s seen it rise above arguably more popular social networks like Facebook and X to cement itself as the go-to platform for professionals and, now, for B2B lead generation.
We can’t stress how essential LinkedIn has become for B2B. If we sound a bit obsessed with it, carry on reading to see why that’s completely justified.
With a network of more than 700 million professionals, LinkedIn provides unparalleled access to decision-makers across a variety of industries. For B2B marketers, mastering LinkedIn is key for driving business growth through building valuable connections and effectively engaging with potential clients.