Button with a target action

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Use language and style that is familiar to the client, without using incomprehensible terms.

Focus on the website visitor, not your company.

Leave in the text only information singapore number list that describes the offer and motivates the user to respond.

It is better to replace cliches and hackneyed expressions like “the best prices on the market”, “a team of professionals” and others with specific facts and figures.

Appeals must be formatted the same way both to the reader, either “you” everywhere, or just “you”, and to yourself – either just “we”, or “Company XXX” everywhere.

Choose the right design

First, check whether your website design meets the basic requirements, including:

Maintained in a uniform style.

No more than three colors are used that match each other.

The fonts do not interfere with the perception of the text.

The text itself stands out against the background.

The site is not overloaded with various elements.

The text is formatted - using different headings or, for example, accents in a different color, italics or bold.

Website design

Automate your email marketing

When sending out newsletters, send well-developed chains of messages – with a greeting, reminding about the products left in the basket. In one chain, you can combine both emails and SMS and push notifications.

Design your website header well.

When opening a site for the first time, most users process content using a Z-pattern, scanning their eyes in a zigzag pattern from the top to the bottom of the page, so it is important to design the header correctly.

What can be placed in the header:

Well designed company logo.

Descriptor, or description.

Company slogan.

Clickable company contacts, such as email, phone, or messengers. However, do not include social networks, as the visitor may immediately leave the site by going to them.

Opening hours.

Menu for site navigation.


Fields for logging into an account, selecting a city/language, etc., if necessary.

Not all of these elements are needed in all cases, it depends on the specifics of the business.

Let's look at the most important of them:

Descriptor . With its help, a person immediately understands what kind of site it is and what the company does.

Menu . Through it, the user can quickly switch between sections of the site.

Button and/or clickable contacts . Using them, a site visitor can quickly leave a request and make an order.

Design your first page correctly

The main page that a site visitor opens should contain a title and subtitle, as well as an action button or a form to fill out. It is important that all elements fit on the page without overlapping each other or the edge of the screen.