Content is essential for growth hacking in this regard. After all, if the message does not connect, you will attract few people. Therefore, find someone with a fine pen. Someone who is able to entice your potential customers to come to the website and knows how to hold their attention.
Data analyst
The second specialty that you cannot ignore is the data analyst, the professional who is able to monitor the customer journey from A to Z. In growth hacking we strive for 'the happy path'. Your target group becomes interested, starts reading, clicks, registers or buys the product, is super happy and tells everyone about that experience and comes back the next time.
You need someone who knows exactly which software is needed to get all this data above water. And, at least as important: how to convert that data into useful information. For such a specialist, programs such as Google Analytics, Hotjar or Optimizely no longer hold any secrets. Since the analysis and information for the team is the starting hospital email address list point for the plan, this part of growth hacking is incredibly important and has developed into one professionalism in recent years.
UX specialist
Then we come to optimizing your website. A UX designer is indispensable. And not someone who can develop a logo, but someone who understands which interaction is needed for the best path to conversion. Who knows the impact of color on the experience. Who has seen before that a button that makes you three pixels bigger can make a significant difference in the appeal to customers.
Developer
Finally, we come to the man or woman who ultimately makes it all possible by converting all that creativity into code. A flexible developer who quickly implements all desired changes so that maximum results can be achieved as quickly as possible.
My message? If you want to score with growth hacking, you should not expect one online marketer in the organization to take care of it. Such a person is usually really good at one or two components and the rest a little bit. This person will therefore look for the solution within his own lane and thus miss potentially valuable opportunities. In short, results will follow that will not make the difference. In order to make that difference, you will have to gather a team of (freelance) specialists around you. Only with this bundling of forces will growth hacking bring your company to the intended higher level.