7. Optimize your website to promote lead generation

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Make Sure Your Lead Generation Is Easily Discoverable By Website Visitors To generate more leads, design on-site funnels that divide your viewers and direct them towards lead generation, which will likely resonate with their needs and interests. Top this off by promoting lead generation on your site. You should highlight it as the main landing page to promote relevant lead generation at the end of pages and blog posts. Therefore, you should use a lead generation popup and create a resource library filled with well-written content. You can insert a lead generation hello bar and promote your lead generation in the sidebar. For example, several project management tools waste no time in guiding website viewers towards their lead generation. They instantly direct users to their free trial by using the main section of their homepage.

8. Add a live chat feature to your website
As a final point, you can consider adding a live chat feature as one of the best online lead generation tactics. A recent study shows that over 40% of respondents consider a website’s real-time chat feature as one of the top features of an eCommerce page. Better yet, over 60% said they were more likely to return to a website that had a live chat feature, and close to 60% were more clientele whatsapp number likely to be repeat consumers. It means that live chat can be a great lead generation approach to attract the interest of new consumers and provide the confidence for repeat business by being available in real-time for your business. Live chat features allow your website audience to contact you without asking for permission.

New consumers have the advantage of asking questions whenever they want and then you can reach out directly to answer the questions and help close new sales. And in this case, a small touch button on a business website can go a long way in building connections with new customers and potential customers, as well as improving consumer service on your website. For example, more and more businesses are implementing live chat on websites, from the e-commerce platform to large companies like Amazon and small online boutiques. In most cases, live chat appears in the bottom right corner of the screen and you can chat with a live agent or chatbot about your questions or problems.

9. Target Top-of-Funnel Keywords
You need to make a plan to target the terms they are searching for to attract interested viewers and drive them towards your lead generation. You need to do keyword research to find out the phrases your ideal prospects are searching for at the top of the buying funnel. After that, you need to target those keywords in different ways. Generate evergreen content optimized for the target terms. Develop an on-site blog strategy around the target keywords, target the terms in pay-per-click marketing. Also, do guest writing on websites that have a high allocation of voice for the target terms. For example, several companies focus on a top-of-funnel term that they knew their target viewers were searching for. They created valuable and useful content on the topic, which helps them rank for the term.

10. Retarget people who have engaged with your brand
You have to keep the faith if viewers don't switch during their first interface with your brand. You need to use retargeting to reconnect with viewers who have interacted with your brand. Retargeting allows you to show ads to the community that connects with your brand's social pages or website. Since consumers may require observing your brand multiple times before switching. Retargeting is a planned way to keep guiding consumers down the purchase funnel. For example, if you've ever visited a website, you've seen retargeting in action. After that, check out an ad from the same brand or company a few hours later. For most brands on social media, retargeted ads look just like regular ads. But they only target viewers who have already engaged with the brand in some way.

11. Create a referral reward system
You should create a referral rewards system where your customers bring potential customers to you in exchange for a discount or a perk. Customers trust and value suggestions from their friends, so encouraging existing customers to spread your message. It’s All About Your Brand can be an influential way to fill your lead funnel.

For example, most businesses get their existing customers to generate leads by asking them to provide an email address to someone.

12. Learn Search Engine Optimization
Interestingly, only 10% of search consumers go past the first page of search results when looking for information. Therefore, it becomes difficult for any business to get their website in front of potential leads. Well, no matter how informative or well-designed it is. That is why Top SEO Companies in India remains one of the most successful lead generation approaches, especially for B2B businesses, online businesses, and even B2C businesses. Of course, it is not always easy to understand and design the perfect search engine optimization strategy. However, the first step is to use the tools at your disposal and maintain visibility on search engines.

At a basic level, you can start by making sure that your website provides good information. It gives answers to frequently asked questions. It also contains clear and straightforward writings. Learning search engine optimization is a best practice and free of charge. But you can invest in a session from SEO experts who can bring more value to your business. It is possible if your business is in a predominantly competitive market. For instance, you can find a variety of website building companies if you search on Google for business website builder.