Usability is not a new concept on the Internet. Yet, few people apply it to a website. Most bloggers are not aware of the impact it has on the development of a text.
Carlos Bravo8
At my German high school, my teachers taught me that when developing a text, you have to use a T-shaped argument. The main messages and the most important conclusions come at the beginning. The rest of the text details the different aspects and explains the “why” and “how” behind the arguments.
Usability of texts on the InternetPhoto rights by Fotolia
The “T” for text development loses relevance
Although the “T” in the creation of a text has not ceased to be relevant, times have changed. The competition of different articles is no longer limited to the number of pages in a newspaper. When we jordan phone number lookup publish in the world of blogs we compete with millions of contents to get the reader's attention. At the same time, the Internet user feels stressed by fear of missing something interesting. Consequently, the attention span has been greatly reduced online compared to the time you had with an offline medium.
“F” is the new “T” if you write in the online world
Texts are no longer read, but scanned . User patience is minimal and if we do not meet their demands and expectations, we will see this reflected in high bounce rates and “00:00” dwell times on our website. Many bloggers have not yet realized that it is not only the quality of the content that counts and that the way it is presented greatly influences this.
The first thing that an Internet user notices is the title. I have already spoken on other occasions about the importance of good headlines on Twitter to increase the number of visits. Nielsen's usability studies on the importance of the "F" are not recent but it seems that few give it the importance it should have. By studying the movement of the eyes on a computer screen when reading texts from the Internet, they have obtained the following conclusions: