What is the value of Content Marketing in uncertain times? We answered that question with real data from Rock Content

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If your work involves marketing efforts, you probably spent the last few weeks deciding which ones are worthwhile at this time and which ones are not.

After all, a lot is changing. The global economic situation directly affects your consumer behavior and thus forces changes in Digital Marketing strategies.

However, how is it possible to generate marketing results with a budget that may even be shrinking?

Companies around the world face difficulties in maintaining their sustainability. At the same time, several employees have to move to a home office routine.

Within such a serious scenario, how to keep your brand relevant?

Part of the answer to these questions lies in an efficient Content Marketing australia cell phone number list approach. Unfortunately, however, not all companies understand the relevance of investing in a content strategy.

If you’re trying to convince your business managers of the importance of a content budget, this post is for you.

If you’ve bet your cards on face-to-face events, digital ads and other media that are no longer delivering results, this post is for you.

If you are curious and want to know the changes we are noticing in our audience because of COVID-19, you should keep reading as well.

The goal of this article is to present real data from Rock Content blogs that demonstrate the results of a well-done Content Marketing strategy, even in times of crisis.

The certainty of being in the same place as your audience
On March 26, The New York Times reported that Internet traffic is growing so much that it’s slowing down.

Because of that, companies like Netflix and YouTube have committed to lower the quality of streaming in an attempt to avoid service outages.

Those who already worked with a Digital Marketing strategy before the COVID-19 pandemic had to compete for public attention with offline channels.

However, now that everyone’s more online than ever, many companies are already starting to position themselves exactly where consumers are.

Following the increase in overall Internet traffic, the access rate of all Rock blogs rose in the last two weeks of March.

Our blog in Spanish grew 37% compared to the first half of March, reaching 239,000 sessions.

The same happened with our blog in Portuguese (+6%), the Rock Content Community blog (+5%) and the Rock Content Intelligence (+19%).