You already know the advantages of investing in interactive content, though how do you apply this strategy in practice and take action?
After all, it is not enough to offer an interactive calculator on your site if you can not get the user there. Therefore, it is necessary to invest in strategies that generate qualified traffic to your site.
The most efficient — and cheapest — way to do this is by investing in SEO (Search Engine Optimization) strategy.
Finding the right keywords, creating quality text instead of quantity bahrain cell phone number list and, most importantly, offering relevant content to the user, the goal is for your page to be seen as user friendly.
In other words, the user enters your landing page, spends time on it, and finds what they are looking for—everything that is valued in an SEO strategy.
Investing in this, the tendency is that more qualified leads go to your company, increasing your chances of conversion. Then, you need to think about what to offer as a differentiator.
After all, if your message was efficient enough to attract the user to the page, it is essential that he is satisfied with what you have to offer.
The good news is that there are many simple ways to add interactive content to your landing pages. One of them is by using tools such as Ion Interactive, which offers numerous solutions for your needs.
This way, you can find the type of content best suited to your persona, making the customer journey more satisfying and personalized. Whether it’s an ROI Calculator or a Quiz, you can offer differentiated and exclusive material for the lead, increasing your chances of conversion.
Now that you know the main reasons to use an interactive calculator in the contents of your pages, check out what interactive calculator models can be applied to your marketing plan and generate even more qualified leads.
What needs to be done to create successful interactive content?
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