There seems to be a 'gap' between supply and demand for online marketers. How do you ensure that you select the right online marketer? And how do you distinguish yourself as an online marketer from the crowd? In this article we discuss nine must-have skills and characteristics for every online marketer.
The demand for online marketers is growing rapidly and the supply of online marketers is also large. We regularly come into contact with companies that want to make the digital transition, but find it difficult to find a suitable online marketer. For example, the employee turns out not to have the right knowledge and/or competencies. Or there are too few handles from HR to take this into account in the selection procedure.
Job profiles
When we talk about the different online marketing hong kong mobile number job profiles, we distinguish seven different profiles. Here you should think of:
SEA specialist
SEO specialist
Content Marketer
Web Analyst
Conversion Specialist
Social media specialist
Email marketer
Despite the wide range of specializations, there are nine must-have skills and qualities that every online marketer must have to be successful.
1. Analytical skills
The big advantage of online compared to offline marketing is the ability to accurately measure data. This provides interesting insights into the behavior of website visitors and the performance of campaigns. In this context, also consider the ever-increasing application possibilities of big data , such as making predictive analyses.
Analyzing data is an important online marketing competence and is found in every discipline of the profession. That is why a strongly developed analytical ability is a must for every online marketer. To demonstrate that you have this, you can, for example, take the Google Analytics IQ exam . Being able to work with data-blending tools (for example Alteryx) is also a big plus. Merging data from different sources can lead to a lot of insights that can give you an advantage over your competitors.
analysis kpi
A company expresses its ambitions in objectives. In order to achieve these objectives, an online marketer must be able to set up KPIs (Key Performance Indicators). Think beyond just turnover and, for example, focus on improving more specific KPIs, such as the average order value and the conversion ratio.
By subsequently segmenting these KPIs (for example by channel or type of visitor), an online marketer knows where to focus to make an impact on the business case. In this way, he is able to think strategically about achieving the objectives.