Mobile optimization is a must in this day and age, when most users access the internet from a smartphone or tablet. It’s not just about optimizing your landing page. Mobile users shop differently, and marketers need to adapt to this trend.
Mobile traffic surpassed desktop traffic in 2016, and the lead is netherlands phone number data only growing. But many advertisers are still running their campaigns the old-fashioned way. They optimize their campaigns, ad groups, and landing pages for desktop first, and then optimize for mobile when they have time. But that doesn’t work anymore. Mobile users behave very differently than desktop searchers. Using the same strategy across devices isn’t viable.
Today's PPC marketers need to optimize for mobile users and improve conversion rates on smaller devices. Here are five tips to help you maximize conversions from PPC ads on mobile devices.
Use ad extensions
Sitelink extensions are one of the most widely used types of ad extensions for PPC. They allow you to expand your ad so that it can have more characters and offer the user multiple links to different sites, rather than just one landing page. However, sitelink extensions are mostly optimized for desktop users, who can easily open multiple tabs in their browser.
5 ways to increase mobile conversion rates
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