But don’t underestimate how special people feel when

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Give your content a face by being everywhere your target audience is. People buy from people they know, like, and trust—give them the opportunity to build that kind of relationship with you. Serve up your helpful content with a friendly face.

I connect with prospects on LinkedIn. I also follow them on Twitter and Quora, and many of them follow me back. Now, everywhere they look, they see my face. And my content.

Sounds a little stalky? Maybe. they see that notification that someone is following them. In fact, platforms like LinkedIn were designed for that very purpose: to make business personal. Building an online network is about connection, value, and nurturing. The principles of human connection apply everywhere.

You can avoid being weird by letting them cambodia cell phone number list make the first move. Only connect with people who have given you a signal of your value: a response to an email, a subscription to your email list, a “like” on your Facebook page. If they’ve done any of these things, they know who you are and will appreciate you wanting to be their friend on social media.

One of the best pieces of advice I can give you is to think of every profile you have on the internet as a landing page. Just as you optimize landing pages to get people to sign up or take some other action, you can optimize your landing page to maximize your return rate. Make it so people want to click the “Follow” or “Connect” button when they land on your profile. This includes the headline, the hook, the profile picture, the background picture, and everything else you have available on a particular profile page. Establish yourself as a giver, a helper, a creator without diluting your own personality. Above all, you need to come across as authentic and valuable.

If you don't feel like going to LinkedIn, search for your prospect, click "Connect" and write a note - you can automate sending LinkedIn invitations to people you've exchanged emails with by connecting your work email from the "My Network" tab.