Lack of differentiation

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Text that does not clearly show the difference from competitors will cause a low click-through rate. By specifically showing the features and uniqueness of your ad, the effectiveness of your ad will change dramatically.



Failure patterns Points for improvement Examples
It's cheap! Justify the price Direct procurement provides uk mobile database the lowest prices in the industry
Good quality product Demonstrating quality Highest JIS standard rating for durability
Mistakes in dealing with character limits
Even though Meta Ads has a character limit, it is common for people to create text that is too long, causing important messages to be cut off.It is important to always place the main message at the beginning of the sentence and write it as complete as possible within the character limit..

Weak call to action
The CTAs provided by Meta Ads are overly general, such as "Learn more" and "Click to view," so you should set specific CTA text that matches the characteristics of your product or service.



Industry Examples of effective CTAs
Beauty Start your skin analysis now
real estate Make a reservation to view the property
Education Apply for a free trial lesson