When creating contextual advertising

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The question arises: which type to choose, search or YAN ? Each type has its advantages, for example, search advertising is more conversion-oriented, since users are looking for something specific and are more likely to make a purchase when they go to the site. Yandex's advertising network is able to quickly interest the audience and form a user base from scratch. It is worth considering that the price of a click on an ad in contextual advertising can be significantly higher than on an advertising banner.

On Yandex partner sites, prices are often significantly peru cell phone number list lower. Yandex Direct competitors most often use the same keywords for search engines . The higher the competition, the higher the Yandex rates . But in YAN you independently regulate the price per click and set it as your budget allows. If your products or services are searched for by direct queries, then there is no doubt - choose search advertising, and if your product is new and has no analogues, then the Yandex advertising network is suitable for quick advertising and promotion .

Step 2. Options There are many contextual advertising models, the most common among webmasters is the cost per click model. Advertisers pay exclusively for clicks, but the price is determined by the search engine auction. Advertisers can only set maximum rates based on their financial capabilities. When calculating the cost per click , the CTR indicator in advertising is taken - clickability. The final cost of a click often depends on it. Therefore, when setting rates, do not forget to make a small reserve.