When and Where to Use Gated Content

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In the case of Rock Content, we’ve found that A/B testing is especially helpful when you’re getting started with gating your content. By testing out different headlines and descriptions on your content’s landing page, you can determine which messaging was more compelling to your audience, leading to more form completions and downloads.

In our latest webinar on eBooks and white papers, our content strategy expert Stephanie Mansueto noted that A/B testing can include making changes to the form itself. By testing the questions you ask, the fields you usa cell phone number listuk cell phone number list include, and even the imagery that surrounds the form, you’ll be able to gain a much better understanding of what’s inspiring your conversions.

Need Help Gating Your Content?
Watch our webinar to learn more about best practices for creating effective eBooks and white papers, including more tips and tricks from Stephanie on gating your content.

Going to Content Marketing World this year? Stop by our booth, or schedule a meeting with us in advance and we can chat about your content needs.