LinkedIn PPC ads targeted based on groups

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Learn how to improve the targeting of your PPC ads on LinkedIn. Reach people who hang out in discussion groups.
PPC advertising on LinkedIn is a great opportunity to reach a professional audience in the B2B sphere. LinkedIn has a lot of targeting options, from job titles to targeting people employed by a specific company. As with PPC advertising on other social networks, having a great audience that resonates with your offer and whose members are likely to become your customers is crucial to the success of your advertising campaign and achieving your goals. For this reason, you should definitely not miss out on trying out LinkedIn discussion groups.

What are LinkedIn discussion groups?
LinkedIn Groups are exactly what you would honduras phone number data expect them to be - a place where professionals with similar interests, industries, or professions can meet and discuss, share information, and build their connections.

When thinking about the different people you would like to acquire as your customers, also consider that there are discussion groups that your target audience is a part of.

How to find the groups you want to target
Start by searching for groups by profession or job title . What kind of people are you trying to reach? In what roles and in what industry? Make a list of groups that seem interesting. Try to strike a balance between size and specificity. The more general the group, the more likely it is to have more members, but less targeted ones. You can also simply ask your past clients , if you are connected to them, what groups they are in.