This sounds like a tip that you can apply not only to young people (let young people create content for young people), but also to other target groups. Then it would be: use peers as much as possible, if you want to create appealing content.
Young people have a different media behavior than older people. That is an open door, because the studies that confirm this image follow each other in rapid succession. Nevertheless, this observation has implications for your content strategy. It means that you have to adapt your content to the new media or platforms for which you create content. For example, about seventy percent of (YouTube) videos are viewed via mobile . This means that you have to shoot videos in a format that is better suited to the proportions of a mobile phone.
It also means that VICE is following young people to new platforms, such as Snapchat and Instagram. If a brand that is so well-suited to the world of young people takes into account the trends in social hong kong business mailing list media, then your brand has absolutely no excuse not to follow suit.
Prezi on storytelling
Spencer Waldron, European Director of Prezi, gave – how could it be otherwise – a great presentation on storytelling. You have every reason to visit another presentation of the Englishman, because he didn't have enough time to share all his tips with us. Does this mean that these four tips are incomplete? Absolutely not, they offer all the inspiration to really get started with storytelling.
Tip 5. Show what is possible, not what is
Lego doesn’t just make toys, it also publishes content. And not just any content, even real movies (loved by content marketers and children). How does Lego make storytelling work for them? After watching a Lego movie, children want to recreate what they saw. So use storytelling to show what is possible, instead of what already is. Practical examples:
You have the opportunity to become a Lego master, just like in the movie (if you have enough Lego, that is).
Nike doesn't necessarily sell you shoes, but rather the opportunity to become a top athlete (or at least feel like one.