ROAS is fluctuating, consider regrouping your campaigns

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Create a universal campaign in both search and shopping - universal campaigns ensure that you capture visitors who cannot be captured by campaigns targeting a specific product.

Create specific campaigns for shopping your best-performing products - You should create separate campaigns for your best-selling products while excluding them from all other campaigns. This will germany phone number data help ensure that all of your products are showing, not just your best-selling ones.

Measure and evaluate the performance of your Smart campaigns . Find out what's working, what's not, and what you can improve on your strategy. Did your ROAS (return on ad spend) increase significantly? Be sure to track data from Smart Shopping and regular campaigns to compare impact. Remember, it takes machine learning some time to find the optimal state where you get the most profit from your ads.

e-commerce

In addition to Smart campaigns, don't forget to create a universal, standard campaign that will be able to capture potential customers in case you exhaust your Smart campaigns budget. This will ensure maximum coverage of all potential customers. Although Smart campaigns in Google Shopping are slightly more expensive than standard ones, mainly because you have no control over your spending, most marketers will see a significant increase in sales after deploying Smart campaigns , making the deployment of Smart campaigns worthwhile.