The Best Channels for SaaS Marketing

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The fact is, it's much easier to convert cold traffic into a free offer. Any SaaS company that offers a free trial is betting that unsuccessful signups are worth the extra expense. Or, they've done separate trials and know for sure that they make more money from free trials.

The best selling point for a growing SaaS has to be the product itself. That's why free trials can be so useful.

It’s one thing to hear a sales rep say, “Our product is so much better than option A, you won’t have problems like XYZ anymore if you make the switch.” It’s another thing to actually use the software and feel the difference for yourself.

But that doesn’t mean free trials have to be the foundation of your marketing strategy. Other successful SaaS businesses run paid weekly/monthly trials at a discounted rate. Ahrefs , one of the most successful afghanistan phone number dataSEO SaaS businesses on the web, offers a one-week trial for $7.

Ahrefs.com
Ahrefs.com
So free trials aren't necessarily the only business model you can settle on and earn from SaaS marketing tactics.

Finding out what's best for your business is only possible through experimentation and testing.

The key to a successful SaaS marketing campaign is not to copy your competitors’ social media channels/platforms and posts . You have to develop a culture of measurement, ideation, and experimentation. The channels that will work for your business depend on your target market and the skills of the founding team.

Below is a list of channels that can be scaled for upcoming startups. We haven’t focused on paid acquisition/SEM because channels aren’t typically scalable for early-stage SaaS companies.