Clients often find that it is impossible to get the same results from advertising today as they did a few years ago, spending the same money. It turns out that simply shifting the costs onto the shoulders of rising rates will not work, because:
for example, 7.3 thousand new brands appeared on the domestic FMCG market in the first 8 months of 2023;
due to competition between young companies and old market players, the demand for advertising platform services is increasing, and along with this, supply and prices are growing;
According to OMD OM Group, media inflation in the television russia cell phone number list segment increased by 25%, and in outdoor advertising by 20%;
prices for high-quality website content, creative work, analytical and strategic products from specialized agencies increased by 15–25% in 2024;
in 2023, attracting customers using online tools became 60% more expensive, and the cost of website traffic increased by 29%;
According to the results of research by OMD OM Group, Rodnaya Rech and NMi Group, published by Adpass, in 2024 the average market inflation rate in all media will be 18–25%.
In conditions of large-scale competition, it will not be easy to bypass strong market players using only classic performance tools. You will have to develop a brandformance strategy and move towards your goal without expecting quick results.
How will brandformance help?
The essence of brandformance is as follows: