This metric allows you to evaluate your ad's reach. When impressions are low, it means that most people are not viewing your ad. Typically, to increase your reach, you need to increase your bid.
Google Ads collects statistics on this indicator. You can view it at the level of product/ad groups, campaigns, keywords. To see the metric values, add the column "% impressions" to the regular report on ads. The indicator will be displayed opposite each ad in a separate column.
To find out the metric values in Yandex Direct, go to the "Report Wizard", select the "Position" section and group for a certain period. Then calculate the percentage of impressions yourself in special placement.
Conversion Rate (CR)
This is the percentage of visitors who completed a luxembourg cell phone number list target action, for example, purchased a product, downloaded an app, or signed up for a meeting.
There is a simple formula for calculating the metric:
CR = (number of conversions / number of interactions with the ad) * 100%.
The value can be from 0 to 100%. The higher the CR, the better.
A simple example: if 2000 interactions resulted in 100 conversions, then CR = 5%. This figure is quite high, since the average conversion rate for online trading is1-2%.
By the way, if a user who clicks on a link performs several target actions at once, for example, orders goods, downloads an application and signs up for an event, then the CR for certain keywords can be more than 100%.