We said above that targeted offers work better than general ones. For example, if you offer tickets to a popular pop star, they are unlikely to be bought by representatives of the adult generation, fans of classical or rock music, or people living in another city.
To understand who is most likely to be interested in your offer, divide your audience into groups. Use different criteria for this, for example:
demographics. Indicators such as gender, age, and income can tell a lot about a client’s likely interests and needs;
place of residence. Geolocation will allow us to take into account the linguistic and cultural characteristics of users, as well as their location;
behavior on the site. It will be useful to know which pages iceland cell phone number list people scroll through and what products they look at;
purchase history. It helps to identify “regulars” and build the right strategy for interaction with both one-time and loyal customers;
solvency. The amount of money spent by customers in your online store will tell you what products to offer: inexpensive or premium;
place in the sales funnel. Taking this factor into account, you will be able to send welcome messages to new users or remind people who have put products in the "Cart" to place an order;
interests. To get information about subscribers' preferences, add the ability to create profiles or add products to "Favorites" on the site.
To increase the likelihood of message opens and conversions, make your messages relevant, up-to-date, and personalized.
Step Four: Creating Quality Content
Regardless of the type of mailing, take care of its quality. To do this, follow these rules:
try to create letters that look like pleasant surprises, not annoying advertising. To do this, add exclusive content, discount coupons, selections of advantageous offers intended only for the recipients of the letters;
control the quality of the texts. The user should feel that a person, not a brand, is communicating with him. Therefore, address the recipients by name, write letters in the first person and do not forget about humor, if this does not contradict the reputation of your company.
Step Five: Optimize Your Advertising Campaigns