This would have caused serious competitive damage to WeFor

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The End-to-End method, which until December 2019 represented the only activity to acquire new customers for WeFor, in 2020 was scaled down to 15% of the total sales recorded by the company.

The reason? In 2020, due to the ongoing pandemic , direct sales were not feasible for the sales department.

Already in the last latvia cell phone number list months of 2019, Go To Sales had begun to explore and test new business methods for customer acquisition.

This alternative plan applied in a timely manner, has not only proved to be an excellent remedy , but a sales system with superior performance compared to previous years. Without the introduction of the Integrated Commercial Strategy, sales would have been limited to the summer months only, with the consequent loss of all the sales force already trained in previous years.


This scenario was averted by the intervention of Go To Sales. Telemarketing offered significant support to the sales network that previously worked only in End-to-End mode. The sales team began to make appointments with profiled customers in the same areas of expertise but who were previously worked only in direct mode.

Sales obtained through appointment-making activities represented 17% of the total .