The return on investment depends on various factors of the company, the buyer and the product or service, such as market size, brand recognition, competition, purchase cycle time, product value, among other elements; so there is no magic number. However, there are studies that show that a correctly executed Inbound strategy has a positive return on investment .
If you invest between $25,000 to $100,000 dollars a year, you can achieve an ROI of up to 51% , vs. 8% if that same investment were allocated to traditional marketing (outbound).
For those who have implemented inbound, this strategy provides the best sales opportunities to the sales team, increasing lead generation by 54%. Also according to mashable , in an inbound strategy the cost of customer acquisition is 62% less than a traditional marketing strategy.
In 2017, inbound was the driver of our growth strategy and we generated 8 times more leads . For GrowX Agency, inbound is not a fad, but a proven business growth methodology. Since the tactics focus on generating revenue profitably and not just on leads.
How long does it take to see results from an inbound marketing and sales strategy?
Another concern that managers have when investing in Inbound is the time in which they will see results. The reality is that we cannot (nor can anyone) give an exact time, since there are multiple internal and external dominican republic phone number data factors to your company that influence the generation of prospects and sales closures.
However in an average strategy you will notice the following:
From month 1 to month 3 , traffic to your site will increase, people will stay on it longer, and your first leads will be generated.
From month 4 to month 6 , you will notice an increase in lead generation and sales closings.
You will also notice a decrease in customer acquisition costs as time goes by , as the digital assets we develop continue to generate traffic and leads over time.
The success of the inbound strategy and the time to see results depends on two factors :
Do it right: Results come from quality, not quantity, of content. In our experience, the main reasons for failure are related to a lack of strategy and poor execution.
Effort invested: A proper inbound implementation requires the time of a team with business experience, customer research, content generation, and digital marketing tactics such as SEO and SEM. So yes, economic and human resources are a factor.
At GrowX Agency, in order to deliver results before an average strategy , we first evaluate the company's current digital assets and based on that we build an action plan that solves the main challenge that the company has to trigger sales. In addition, we integrate an inbound strategy together with other demand generation and sales closing tactics.