Exclusive B2B sales techniques to use in your e-commerce

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It is common for sales managers of structured factories to work with different sales channels, especially online ones. Therefore, they are always looking for opportunities and tools to optimize the results of their B2B e-commerce . At this time, using the right B2B sales techniques is essential.

However, they require specific strategies to captivate customers and boost sales. If you don’t know many of them yet, don’t worry! In this blog post, we’ll explore personalized practices that can make all the difference in the success of your digital business.

So, keep reading!

How important are B2B sales techniques for managers in B2B e-commerce?
B2B sales techniques are essential to unlocking the potential of your e-commerce. After all, leading industries in the digital landscape goes beyond simple transactions. It’s about building solid relationships and driving results . That’s why taking the right actions makes all the difference!

Take the opportunity to read:
-> Discover the power of the B2B portal in sales and increase your revenue and profit

What are the best B2B sales techniques to use in your e-commerce?
Check out attitudes to implement in your B2B e-commerce and achieve the best possible results!

Know the B2B customer profile to create tailored strategies
Initially, the key is to thoroughly understand the profile of your vietnam phone number sms B2B customer. Especially if your industry has already transitioned from B2C e-commerce to wholesale, it is time to align your digital strategy with the new type of customer. So, to do this:

conduct detailed research on the target market, including competitors, trends and challenges;
conduct interviews with existing customers to understand their needs, challenges and preferences;
hold face-to-face or virtual meetings to directly understand the client’s operations and goals;
use data analysis tools to extract insights from customers’ purchasing patterns, transaction history and online behavior;
establish feedback channels to continually monitor customer opinions on products, services and overall experience;
foster collaboration between sales, marketing, and customer service teams to share customer information and insights.

Create personas
Now that you know your audience profile, it’s time to develop detailed personas representing the different types of customers . So, to do this:

use transactional data, B2B e-commerce KPIs , behavioral and interaction information to identify common patterns and trends;
understand the organizational structure of customers, identifying decision makers, influencers and potential end users;
group customers based on purchasing behaviors, communication preferences, and common characteristics;
discover customers’ short- and long-term goals and customize solutions to meet their business aspirations;
After initially creating personas, validate them with representative customers to ensure accuracy and relevance.
Develop personalized content
Be present on the social networks where your audience is (you can use the research done above to find out this information) and create relevant and personalized content for different segments.

At this point, provide helpful information about how your products or services can solve each customer’s specific challenges.

Bet on automation
Use automation tools to monitor customer behavior throughout the sales funnel, sell more, and organize your sales operations! Mercos can help you with this.

Automated order management: Automate order management with Mercos, reducing manual errors, streamlining the ordering process and improving operational efficiency.
Real-time updates: Use Mercos to provide real-time updates on inventory, pricing, and product availability in your e-commerce store. This helps your reps provide accurate information to their B2B customers.
Sales team management: If your structured industry involves outside sales teams, Mercos can help manage these teams by providing tools for visit reporting, goal tracking, and efficient communication.
Data analysis and reporting: Explore Mercos’ analytical capabilities to generate reports on sales performance, customer preferences, and purchasing behavior. These insights can be valuable for adjusting B2B e-commerce strategies.
Integration with ERP systems: integrate Mercos with Enterprise Resource Planning (ERP) systems for a more comprehensive and integrated view of all business processes.

Invest in live, personalized service
In addition to using technology in your sales system , offer live support to provide instant assistance to customers. Then, also provide personalized chat, ensuring that customers feel like they are dealing with a dedicated team.