Frida Baby responding to comments on the brand's Instagram posts

[mstakh.i.mo.mi]

Injecting personality into your posts is a low-hanging way to relate to your audience. Beyond that, personalizing your replies to people shows that you’re there to help them. This is one of the best ways to use social media for business to build connections.

In fact, people expect brands to personalize their responses. According to the 2025 Sprout Social Index™, consumers say companies should make personalized customer service their #1 social media priority in 2025.


Source

6. Look at your social presence as a resource (not just a promotional channel)
Don’t make the mistake of treating your social presence as a dumping ground uae mobile database for offers. Building an audience means being genuinely helpful, not salesy.

Many of the best practices across social media treat their accounts as resources. That means:

Creating actionable, educational content (think: how-tos, tutorial videos)
Answering questions and sharing advice with your audience
Sharing company updates and keeping customers in the loop
Imagine that your social accounts are your first touchpoint with a potential customer. Sharing resources makes a better first impression than screaming “BUY NOW!”

7. Show up consistently
This applies to both publishing content and engaging with customers.

Conventional wisdom says that social media algorithms reward consistency. Sprout’s own research on the best times to post on social media confirms this. If nothing else, letting your social feeds gather cobwebs isn’t a good look.