Celebrate your team with employee spotlights

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Employee spotlights are a way to boost your team’s morale while also creating engaging social content. Chances are you’ve seen your fair share of “meet the team” social media posts in the wild, especially on platforms like LinkedIn.

meet the team social media post example
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These types of posts can span quick shout-outs, Q&As, or even mini-interviews with team members. Sharing your employees’ stories and achievements personalizes your brand and also serves as a way to increase employee engagement. If you want more social media post ideas involving your employees, check out this employee spotlight template.

21. Highlight customer testimonials
With so much noise on social media, building up your brand’s credibility is sweden mobile database crucial. Customer success stories and testimonials on social media can demonstrate the value of your product without feeling totally self-promotional. Quotes, testimonial videos, and even written reviews are all fair game. Take a look at this customer review that Invisalign posted to their own TikTok account.

If you aren’t already, start asking for reviews from customers. Many brands have a dedicated branded hashtag or place on-site for customers to submit their success stories. Make an effort to get permission from customers prior to posting their testimonials to social, regardless.

22. Share impactful case studies
If you want to show off your brand’s expertise and positive results on social media, case studies can do the trick. By sharing your customers’ or clients’ positive experiences, you can make your social proof truly social.