Business use cases of conversational AI

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There are many ways conversational can AI streamline workflows and enhance the customer experience. Below are four practical applications for these tools:

1. FAQs and personalized customer service
AI customer service chatbots are one of the most prominent use cases of conversational AI. So much so that 93% of business leaders agree that increased investment in AI and ML will be crucial for scaling customer care functions over the next three years.

Implementing a conversational AI-powered customer experience gives your customers access to fast, effective, personalized customer service responses at all hours of the day.

2. Feedback collection and consumer insights
Conversational AI tools can help synthesize data gathered from customer russia mobile database feedback, which you can then process through sentiment analysis and named entity recognition (NER) to get actionable insights about your brand and customer. For example, with Sprout’s sentiment analysis capability, you can analyze social listening data plus incoming customer messages to see whether customer sentiment toward your brand keywords is positive, negative or neutral. These insights data can surface areas where customers need more customized support, help you build more targeted conversational marketing campaigns and improve products to remain agile in a competitive market.

3. Selling directly to customers
Conversational AI isn’t just for resolving customer issues. It can also be used to sell and upsell. Walmart’s “text to shop” tool is an example of this in action. Customers search for a product or keyword, then receive personalized shopping recommendations that include what’s in stock and when the order is expected to arrive.

Selling to customers directly outside work hours is a game changer for businesses that rely on nurturing customers into a sale. This method of selling also appeals to younger generations and the way they like to shop. Seventy-one percent of Gen Z respondents actually want to use chatbots to search for products.