Harness the power of weather

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A great example of weather-based marketing is Stella Artois’ response to rising temperatures. The brand launched a weather-responsive advertising campaign with its Cidre brand. The company saw a 65.6% year-on-year increase in sales during this period. Thanks to the virality on social media, as they placed the ad on Instagram, Twitter and Facebook, the move also earned them over £15,000 in media value. You can create story ads on Instagram that convert and show your brand’s response to changes in the weather.

3. Create a thoughtful response
You only have 2 seconds to make your ad israel phone number data work and entice customers to click, so you need to write compelling ad copy and a well-thought-out message.

Use the following strong words to increase your click-through rate:


Sensational etc.
4. Respond as quickly as possible (timing is important)
Don't delay your response. You can respond by combining content marketing with PPC and get even greater profits. The sooner you do it, the higher results you can achieve.

5. Appeal to emotions
Your ad, as a potential response to an event, should be visually impressive and emotionally compelling at the same time. In a reactive marketing campaign, you should go the emotional route and use emoticons. You can also give preference to reactive emotional video ads.

6. Stick to shorter messages
The more concise your message, the more likely it is to be successful. When KFC faced a chicken shortage in 2018, they expressed their emotions and attitude towards the situation and apologized to their customers. They changed their acronym to "FCK" and wrote the message "We're sorry." People couldn't help but melt at such a creative apology.