Use the right data to secure more resources

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The result was somewhat unexpected, as these meme-style posts and tiny mic talking head videos actually drove two to three times the engagement of our typical posts.

Executives should push social teams to address business needs, but social teams still deserve the space to approach the content creatively—both can be true. Does your social team understand where leaders are focused? If not, tell them. While that doesn’t mean dictating their entire content calendar, it does mean guiding content themes and inviting the social team to strategic conversations.


Even when social content speaks to company objectives, that doesn’t guarantee qatar mobile database your performance metrics translate to the KPIs leaders care about. Many social marketers bring impressions or production volume data to their executives, only to get lackluster reception.

A chart from The 2025 Sprout Social Index™ that ranks how marketing leaders will measure social media success in 2025. The top metric is overall engagement, followed by audience growth and social interactions (i.e., comments).
According to the Index, leaders want teams to measure success with metrics like engagement, audience growth and volume of social interactions. Make your desired KPIs clear to your team and provide feedback on how they could improve their reporting dashboards and executive summaries. Help your team understand that when they request more headcount or resources, you need them to make the case with compelling data.