Between these common scenarios and social media marketing teams often being smaller, Powell explains it’s not just down to one or two people to vet and validate creators—an industry-wide shift is needed. So how can brands be part of the trailblazers making that shift? Pay transparency.
“If you’re working with a creator and you know you have a larger budget and they severely undervalue themselves, tell them. For example, if you’re creating an influencer list of five people and each quote $1000, but one person asks for $300, it would be unethical to give them a lower rate when you know you can do more,” she says.
Remember it’s a celebration. Although it’s important to highlight the history peru mobile database of oppression, racism and institutional struggles, there’s power in amplifying joy in Black History Month and other heritage months such as Latinx Heritage Month and Asian American and Pacific Islander Heritage Month.
“I’ve noticed the more I’ve gotten into marketing, the moment we start talking about cultural heritage months, it’s always rooted in oppression. It’s almost as if being Black is synonymous with struggle. But for many of us, being Black is a celebration. It’s not always about our persecution or our ancestors’ dark history. Of course that’s part of it and why we’re able to celebrate, but our experience as people on this planet goes beyond oppression,” she says.