Social media data informs stronger competitive positioning

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Social media’s role in reputation management has never been more vital. As users spend more time online, these channels are essential for shaping the narrative around your brand. While many consumers describe themselves as “chronically online,” 30% plan to increase their social media usage in 2025 and 56% expect to maintain their current levels.

Social media allows brands to connect with their audience on a more personal level, creating authentic and lasting connections that can withstand both good times and bad.

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Getting an edge on the competition today can inform stronger business decisions paraguay mobile database tomorrow. However, if you’re not using social media to keep tabs on what your competitors (and their customers) are prioritizing, you’re missing out.

90% of consumers use social media to keep up with trends and cultural moments
The real-time nature of social media offers an unrivaled opportunity to observe and analyze competitor strategies. If you’re not familiar, here’s what social media marketing’s role in competitive intelligence can look like.