Master your bidding strategy Research your competition

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This last point is often overlooked. We get so caught up in our own metrics that we forget the obvious: Look at your competition. Look at their ads and offers. Ask yourself if you’re truly competitive. If you can’t compete with their offer, make sure your ads and extensions entice users to click. Appearance, excitement, and words sell!

Do some research too. Find out which keywords are greece phone number data most important to your competitors. If you know this, you can attack them directly for those keywords, or find weak spots (keywords they aren't targeting) and capture those clicks.


This guide focuses on all the things you can do to compete in Google Ads without raising your bids. But that doesn't mean you don't need a solid bidding strategy to get started. You can also adjust your bids to spend more in one area but less in another. Here's how to do that:

Choose the right bid strategy: Maybe you want to get the most clicks. Or maybe you want to get a lot of conversions. Or maybe you don’t want to exceed a certain cost per lead. Explore all 10 bid strategies in Google Ads and determine the right one for you.
Try bid stacking: While Google encourages advertisers to "move" to broad match with Smart Bidding, and even recently released a beta test that completely disables match types at the campaign level for this purpose, we don't recommend doing so. There are benefits to targeting multiple match types for the same keyword, and you may even want to use bid stacking to adjust your bids based on match type.
Try other bid adjustments: If you're using a manual bid strategy, you can adjust your bids based on location, device, performance, and more. If you're using Smart Bidding, Google will adjust your bids for you, but you should still experiment and see how different targets and minimums and maximums affect your performance.