Conversational marketing is nothing new. Organizations have been interacting with their customers via live chat for many years. In fact, 46% of customers prefer live chat over email or social media.
In addition to helping current customers, chatbots are also an effective lead generation tool . Brands should add this automation to their marketing toolkit in 2022 as chatbots are no longer just a “nice to have” feature.
Live chats allow customers to interact with brands at their convenience albania phone number data and on the platform of their choice, such as WhatsApp for Business or Facebook Messenger.
Omnichannel experience
25 % of consumers say convenience drives their decision-making when searching for ideas, products or experiences. They expect to interact with a brand on the device and at the time of their choice.
An example: When a customer is considering purchasing headphones, they might begin product research on their smartphone, then visit an electronics store to look at options, and finally complete the purchase on a laptop.
Did you know that brands with an omnichannel presence can retain 56% more customers than brands that don’t? If you want to build a strong brand, you need to provide a seamless experience across all customer touchpoints.
Marking through video
85% of people want to watch videos from brands. They consume video with astonishing capacity across all platforms, from TikTok to YouTube.
Consumers would rather watch a short video to learn something than read a longer article. Data-driven marketers already have video in their marketing mix . 93% say video is an important part of their marketing efforts and plan to spend more on video marketing in the future.
Still on the fence about video marketing ? You could be losing out on significant market share to your video-enabled competitors.
Podcasts
105 million American adults are regular podcast listeners. That's about one in three Americans, and the number is growing every month.
With podcasts becoming more popular, brands can’t afford to miss out on this crucial digital marketing trend. Even Google features individual podcast episodes in its SERPs. Squarespace is a great example of a company that has been an early adopter of podcast advertising.
Consider adding podcast sponsorship to your marketing mix in 2022. Here are some tips for choosing a podcast to sponsor:
Identify a podcast whose listener demographics closely resemble your target audience (for example, to reach a vegan audience, choose podcasts about plants and stay away from those about barbecues)