Did you know maintaining a strong business relationship with an influencer can help you recruit more good influencers?
Creators are natural communicators, and just as you chat with other colleagues within your field, so do influencers. If they are impressed with how you handle your partnership, they may tell other creators who may wish to work with you. On the other hand, influencers belgium mobile database also share details about companies that aren’t great to work with, so managing your partnerships is essential.
Trust is the most crucial ingredient in any relationship, and building it may be easier than you think. Here are some of our favorite methods for maintaining strong influencer partnerships.
Keep in touch
While it may seem like the most efficient use of your time to contact your influencers only when you need posts or have a new campaign rolling out, this isn’t ideal for maintaining a strong and trusting business relationship. Reaching out frequently to talk about ideas and campaigns can show creators that you trust them and value them as a business partner.
Note changes in behavior or tactics
Social media is a fast-paced world. Influencers are experts at keeping up to date with trends and channels, and as a result, they often make belgium mobile database decisions that keep pace with the dynamic nature of their industry. Noticing when your creators use their voice in a new way—such as adding a new channel—can help you develop more meaningful campaigns with them.
When you see something new, discuss it with them! Chances are, they’ll be more than happy to help you build this into branded posts or evolve these ideas even further with your assistance.
Note changes in engagement metrics
As you gain more experience managing influencer relationships, you may see changes in your engagement metrics, either good or bad. Celebrating your influencer’s success is a great way to deepen your creator relationships. But reaching out to collaborate on projects to improve not-so-great data can show that you’re willing to help them grow just as much as they’re trying to help your brand.