What is a Google Ads Portfolio Strategy?

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Google Ads Portfolio Strategy: Advantages and DisadvantagesFirst, let’s look at the Google Ads portfolio strategy.



Google Ads' portfolio strategy is an automated bidding strategy that helps you achieve your goals. It allows you to manage multiple campaigns, ad groups, and keywords at once.



By setting up and managing bidding strategies for portfolio find your cell phone number list strategies, bids are automatically set according to performance goals, eliminating the need to change settings one by one and saving you time.



This includes smart bidding strategies such as target cost per conversion, target return on ad spend, and target impression share.



Also, the bidding strategy managed by the Google Ads portfolio strategy is called a "portfolio."



Here you can easily check whether your ad delivery performance and auto-bidding status are optimized.



Portfolio strategies were originally called "bid strategy tools."

This means that using a portfolio bid strategy can reduce the hassle of automatically optimizing bids across multiple campaigns at once.

What is Google Ads Portfolio Auto Bidding?
Google Ads Portfolio Strategy: Advantages and DisadvantagesLet’s take a look at what “automated bidding” is when using the Google Ads portfolio .



Auto-bidding is a function that automatically sets the bid price according to the target time and automatically adjusts delivery .



Bids are allocated automatically so you don't incur any extra costs.



Automated bidding predicts the number of relevant clicks based on past search history, so the "number of conversions" becomes important.



It is said that within the same automated bidding campaign or portfolio strategy, you need a minimum of 50 conversions per month.



If it is lower than that, the accuracy will be low and the range of error will be large.



In order to estimate Smart Bidding conversion rates, it is necessary to take into account the user's personal information, device information, attributes, etc. obtained through Google's machine learning.



However, doing this by hand would take a lot of time and be very difficult.

That's why automatic bidding is such a convenient feature that saves you the trouble.