The importance of data quality for telemarketing

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Telemarketing is one of the most interesting, cheap and successful direct marketing strategies you can implement to promote yourself. But you have to be careful, because in order to communicate with your clients you need to know their data and this may not be in the best condition. Data for telemarketing is no trivial matter and you must take good care of it if you want to be successful.

According to a 2015 study by Experian, 83% of US companies believe that their revenues are affected by the use of inaccurate or low-quality data. This is a problem that many companies face, not only in the United States, but also in Spain.

Is my prospect data that important?
When it comes to telemarketing or email marketing, there is one fundamental thing that should always be taken care of as much as possible: customer data . Using incorrect or incomplete data can lead to contacting customers at the wrong time slots or locations. This has a direct impact on the redemption rate and could therefore make the campaign not worthwhile.

If you don't usually collect information about bangladesh telegram data customers' locations, this can have a very negative impact on a potential campaign . Imagine you want to sell a new surveillance camera to protect your home. Contacting hundreds of users between the ages of 18 and 25 won't have been very useful, all because of incorrect or incomplete data . This can be extrapolated to errors in the email, errors in the addresses and almost any data that you are interested in to promote your product.

How do I ensure I have quality data for my company?
Having quality data is not a simple task, nor is it a task that can be carried out overnight. Renting a legal and legitimate database is an ideal option if you need immediacy and a large volume of records, since you ensure that standards are met and you delegate the most important thing (the data) to professionals in the sector with years of experience.

There are other options to complete and improve your records , such as confirmation calls or forms via email to your clients. All these habits will considerably improve your database, which is the source of every telemarketing campaign. At Kapta, data quality is an absolute priority. Contact us and we will advise you on how to hire the best databases on the market.