AI and automation features in its ad manager

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Reddit recently announced a set of new AI and automation tools for its Ads Manager platform to help streamline ad creation and increase performance. Reddit Ads offers a new library that allows you to identify the best-performing ad copy specific to your niche. This makes it easier to analyze successful campaigns and customize your own strategy. Another help for aspiring advertisers is the new AI copywriter tool , which streamlines ad copy creation and saves time. Additionally, an automatic image cropper will simplify campaign creation by adjusting visuals to recommended aspect ratios, ensuring optimal ad appearance across platforms.

Google Shows How to Use Alt Text for SEO
Google’s John Mueller recently explained how to properly use image alt text for SEO, and warned about the dangers of using artificial intelligence to automatically generate it. Alt text not only serves to panama mobile database improve accessibility for users with disabilities, but also serves as an important element for search engines. Mueller emphasized that alt text should accurately describe the content of the image and add value to the user. Using AI to scale it could lead to less relevant or repetitive content, which can hurt your SEO strategy more than help it.

Google Antitrust Litigation: Everything You Need to Know
An antitrust lawsuit over alleged monopoly practices in the $200 billion digital advertising industry could lead to significant changes. Google is on trial for allegedly abusing its dominant position in the $200 billion digital advertising industry. The U.S. Department of Justice alleges that through acquisitions and anticompetitive behavior, Google has permanently seized control of the entire suite of advertising technology (“adtech”): the tools advertisers and publishers use to buy and sell advertising, and the exchange that connects them. Google has denied the allegations, arguing that the space is a mix of tools that means it doesn’t get full fees, that its fees are lower than the industry average, and that small businesses will suffer the most if it loses this case.