Define the scope of the solution

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The specification "we are looking for the creation of WWW pages" is not enough. It is necessary to specify the boundaries within which the supplier should operate. Let's assume that the basic solution will be divided into the following points:

preparation of an input analysis (an important part that describes the overall functionality of the website and usually serves as an annex to the contract),
graphic design processing ,
implementation of an editorial system (it is used for content management and is now an indispensable part of every solution),
individual adjustments (e.g. creation of a client zone, sophisticated forms or more extensive interventions in common functions),
ensuring the operation and technical support of websites.
Describe your expectations and goals
Specify your brief by stating clear goals and expectations you have linkedin database for your new project. Basic goals include increasing overall or partial traffic (e.g. from specialized portals or target groups), increasing conversions (e.g. the number of forms or orders submitted), but it could also be greater activity on individual subpages or a higher number of newsletter subscription requests received.

Of course, expectations may vary depending on the type of your business, but you can imagine, for example, increased brand awareness, increased credibility with business partners or target customers.

Set selection criteria and deadlines
By setting clear criteria, you will increase the quality of the selection process. Do not insist only on the price , but also take into account other parameters. For example, choose the quality of references (we recommend their subsequent verification with the client), the quality of the editorial system and the company's background. The ideal ratio of individual criteria could look like this:

50% of the price of the offered solution,
20% quality of the editorial system,
20% quality of references,
10% of the company's infrastructure.
Along with the criteria, set the expected dates for the tender process. Give the companies contacted at least ten days to prepare their price offers, and the entire tender process, including personal presentations, should not take longer than three weeks.