If you have a second-hand bookshop, it's fine to choose old Czech. But if you have modern product labels in unwritten Czech, you'll be fooled. The gentle tone of communication must be consistent throughout the website.
3. Tell a story
You don't have to start by saying you were born on a stormy night in the summer of 1963. But tell us why you do what you do. Put "heart" into your text - this gives your readers another USP - a reason to shop exclusively with you.
4. Show your personality
Would you rather shop at Tesco, where no one knows you, or at your local convenience store, where they greet you, ask how you're doing, and say goodbye? Customers don't want to be just a walking banknote, they want to feel interested.
Show that you are not just an anonymous e-shop like any other. Surely you are doing something different and better, why not tell your customers.
5. Forget the clichés
Your company is much more than “dynamically developing”. Companies facebook database that develop dynamically usually do not have a magical personality. If you do your work with your heart, you can hardly just “operate on the market” since 1990. Why not write it in human terms?
Forget about shouting with a capital V – that only shows ignorance of grammar, not respect for customers. On the web, you are speaking to a wide audience – so always with a lowercase v.
Where to look for a pattern?
There are many options for an unusual presentation. If you don't dare to come up with an interesting text yourself, hire a copywriter who will come up with an original concept for you.
For example, at Dara bags , they have funny medallions of employees who prepare the handbags.
Why not take your team's presentation playfully, like they did at SOS Decorations ?
Tell a story that started with two enthusiastic people like Fresh Boxes .
Prepare a playful timeline like MixIt .
Photo sources: Photos are taken from the websites Dara bags , SOS dekorace , Fresh bedýnky and MixIt . All rights to these photos belong to the website owners.